![]() If you can afford the fees, sometimes people start with Etsy, then integrate their Shopify store to get those customers over to Shopify, before either winding down or dropping Etsy.” Etsy Pattern While Shopify requires more work up front to build your store and acquire customers, in the l ong run you can market more to your customers via email campaigns. “The major difference between these two is that Etsy has a customer base that you can tap into, but you’ll need to build up good customer ratings to get recommended. It promotes itself as “a creative marketplace”, and only sells handmade, vintage, or craft goods.Īuthor note on Shopify vs Etsy’s differences: You create an account to sell from and have one page where you can add a little store description along with all your products. On the other hand, Etsy is a marketplace similar to Amazon, where you can upload your products to the platform and compete with other Etsy users to sell them. It’s an easy way to build an online store. It allows you to upload products, analyze data for marketing, and track customer orders. With Shopify, you create your very own ecommerce website. It has a whole bunch of powerful ecommerce tools and apps to help you do this. Shopify is an ecommerce platform, designed for people to set up and grow their online stores (check out some successful stores built with Shopify). ![]() How do they differ? What do they excel at? Where do they fall short? What's the Difference Between Shopify and Etsy?įirst, let’s take a look at what Shopify and Etsy offer exactly. This gives your products great exposure, but you will have to work to stand out and get visitors to come to your site. You're responsible for driving traffic to your website through marketing, SEO, social media, and campaigns.Įtsy is a popular platform with millions of buyers. Shopify gives you all of the tools you need to create and promote your business, but it doesn't do the work for you. You can also email Etsy's support staff, or request a call. Shopify has a wide range of support options, including 24/7 phone and live chat, email, and an extensive help center.Įtsy has a clear and useful help center, as well as a community forum. It also supports hundreds of payment gateways.Įtsy has listing fees, transaction fees, and credit card charges. Shopify has no transaction fees when using Shopify Payments, just the expected credit card charges. But it does come with a larger transaction fee of 6.5% of the total sales price. Additionally, larger stores can upgrade to Shopify Plus which has custom pricing.Įtsy users can start with its free plan, or upgrade to the incredibly cheap Plus plan for $10 per month. But, you can start with its 3-day free trial if you want to test it out first. Shopify has four price plans, ranging from $5 to $299 per month. There's no room for a unique domain on Etsy's marketplace, meaning your website address is harder to remember for customers. Shopify encourages using a custom domain to create a unique website address, and promote a clear brand. You won’t be able to do much marketing other than optimizing your storefront for Etsy customers. Shopify comes packed with powerful tools, and a massive app store, so you can create a perfectly tailored site for your business – including marketing tools, emails, and multi-channel selling.Įtsy's features are good, but there are few of them. Your products are the only way you can stand out from other sellers. ![]() Shopify has tons of templates to choose from, and provides helpful customization tools, so you can personalize your store to suit your brand.Įtsy limits your customization since it manages your storefront layout for you. You’ll be selling on the Etsy marketplace which cuts out the need to do your own marketing – very simple. Shopify makes it super simple to set up a powerful online store, it makes it quick to build your own branded store and scale selling products.Įtsy is great for anyone less tech-savvy! Simply set up an account and get selling. ![]()
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